In 2017, Azur Interactive Games Limited started out as a small game development company. However, it quickly grew to 200 employees in offices in four countries or regions. The company publishes mobile games and is also an international mobile game developer. The company is very popular among players. It has a variety of free games with over 300 million daily active users, many of which are 3D action shooting games. Another popular type of game is the dinosaur game Jurassic Monster World; it's also a cartoon-style battle royale game called AES.io. Azur Interactive Games Limited strives to meet the demands of both customers and business partners. As CEO of Azur Games, Dmitry Yaminskiy said that they hope to become one of the world’s three most promising publishers. They boast an impressive set of skills in optimization, marketing, product support, store support and quality. We believe it's our responsibility to provide other studios with the experience accumulated from projects in related subfields. This helps them gain popularity and success commercially.

Azur Interactive Games Limited aims to publish games on overseas markets. Their plans hinge on the Android operating system’s lack of cohesion in Asia-Pacific regions. Besides the logistical difficulties that confront Android game developers traveling to these regions, they also face obstacles like regional payment methods and regulations. Because of the life cycle of a game, each version update requires the same process to be repeated. This causes developers to use a lot of energy managing stores across multiple regions. To reduce this time and increase efficiency, many developers used Unity Distribution Portal (UDP) to shorten the distribution process. Upload’s business development director Vesnina stated that they have a new platform to distribute their content to. This new platform is what allows them to create new markets and audiences. They use Unity to make most of their games, so they use the Unity distribution platform to easily distribute their files to the two active platforms of Samsung Galaxy Store and Huawei AppGallery. This makes distributing easier thanks to using the same platform that Upload uses. They can use the Unity platform to upload one of many possible versions of their game— including resources for additional ASO strategies such as screenshots and instructions. Additionally, this process can be used to upload one’s game on many different platforms. After only two weeks, we saw Azur Interactive Games Limited's Unity game deployed to each of their platforms. In this time, they had to resolve some issues with the deployment process. The two most popular and most populated third-party app market stores are Samsung Galaxy Store and Huawei AppGallery. And the Unity distribution platform was tested at a speed far greater than what any human can achieve. The Samsung Galaxy Store has over 400 million monthly active users and 450 million app downloads each month. Huawei AppGallery has around 390 million monthly active users and downloads over 180 billion annual apps each year. Many adjustments needed to be made to the games’ source code before they could be integrated into the Unity platform. Code adjustments were necessary when repackaging games or when adjusting game balance. Despite this, the integration process for Azur Interactive Games Limited went smoothly and unhindered.

Unity distribution platform developers appreciate the ease with which they can configure in-app purchases. This included time-saving options like setting In App Purchases automatically. They also appreciated the platform's management and integration. Samsung’s team fixed minor glitches in Jurassic Monster World. However, the blue team of Azur Interactive Games Limited, Huawei and their collaborators easily resolved the issues with AXES.io through consultation and collaboration. IAP configuration for Jurassic Monster World was completed quickly and easily by accessing the game’s documentation. By using a single page for both registration and submission, users have full confidence in the Unity game distribution platform. This makes it easy to make changes to each store’s target list so the game can be sold in each territory.

Azur Interactive Games Limited doesn’t need financing or help from the game studio thanks to their relationship with them as a collaborative partner. They want to continue working with the studio to produce additional works and gain financial assistance. Offering the growth of the project's partners is seen as unorthodox. Yet, this approach is understood to garner support from additional developers and people thanks to its eventual success. By distributing their works through the Unity platform, Azur Interactive Games Limited can increase their audience size. They want to expand their presence in more stores in the near future. There isn't a specific plan for how they will do this currently, but they might distribute their work through Xiaomi's app store. Aside from being able to easily and quickly distribute content, we can add more stores to our list of distribution options. The Unity content distribution platform is the most effective method for deploying new projects into stores. This is because it provides the best technical functionality for distributing work across new platforms. When a new platform needs to be added to an existing distribution option, the Unity platform is used for the distribution.

In the upcoming mobile game Jurassic Monster World, players collect DNA from dinosaurs. The game will be launched by Azur Interactive Games Limited, which also announced that they would open a player registration website. Like the hugely popular Pokémon GO, this game will use GPS satellite positioning technology.